This time, at the request of users with whom we have had a relationship for some time, we are dealing with products of a wide variety of categories such as home appliances, fashion, beauty and cosmetics, and the new EC site emphasizing "quality" rather than "price". The we.
The contents are the construction of the system for front (product search, order) and intra (customer management, product management, order management).
The problem from the users is that many users of EC site are older, there are many steps from putting the product that you want to purchase as a mechanism to the cart and the confirmation of the purchase, and there are not a few people who give up the purchase Because of that, there was a thing that you want to prevent leaving so that you can reduce the step and have you purchase smoothly.

In order to reduce the steps to purchase, we placed emphasis on thinking from the perspective of the elderly.
The goal is to make it intuitive and visually easy to understand, as we may not always understand what we normally think when shopping on an EC site, or it may be an obstacle to purchasing I made it.
Since there was a screen transition that goes through the steps one by one, such as designation of delivery and payment every time since putting it in the cart before repair, etc., there is a person who will stop the purchase from the trouble, or from the phone Often I was switched to ordering.
Based on them, we have created a mechanism to call up the information at the time of the last purchase for those who have made a purchase once. It takes a form of transitioning to the purchase confirmation screen immediately after putting it in the cart, and transitioning from the purchase confirmation screen to a screen on which each item can be changed.
Users are delighted that they have switched to phones less often than before.